Construction Marketing Ideas provides practical strategies and resources to attract and retain profitable clients for any architecture, engineering or construction business. Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in cliches and who have been encouraged to try a variety of marketing ideas which simply don't work.
Softcover.
